Privacy Policy

Last Updated: 2026

bluesinthecity.co.uk ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.

Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, and any other details you voluntarily provide through contact forms or subscriptions.
• Technical Information: IP address, browser type, device type, and operating system.
• Cookies: Identifiers stored on your device to enhance your browsing experience.
• Usage Data: Pages visited, time spent on site, referral sources, and interaction patterns.

How We Use Information

We use collected information for the following purposes:

• Analytics and site traffic analysis to understand user behaviour.
• Affiliate tracking and commission attribution for partner casinos and bingo operators.
• Site improvement, personalisation, and content optimisation.
• Communication regarding updates, promotions, or service changes (where consented).

Cookie Policy

Our website uses the following types of cookies:

• Essential Cookies: Required for website functionality and security.
• Analytical Cookies: Help us understand how visitors use the site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track affiliate referrals and commissions.
• Marketing Cookies: Used for targeted advertising and retargeting purposes.

You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent banner. Please note that disabling certain cookies may affect site functionality.

Third-Party Links

Our website contains links to external casinos, bingo operators, and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We strongly encourage you to review their privacy policies before providing any personal information. Your use of third-party sites is at your own discretion and risk.

Your Rights

Under UK Data Protection Act 2018 and UK GDPR, you have the right to:

• Access your personal data held by us.
• Request correction of inaccurate data.
• Request erasure of your data ("right to be forgotten").
• Restrict or object to processing of your data.
• Request data portability.
• Withdraw consent at any time.

To exercise these rights, please contact us using the details below.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy. Analytical and affiliate tracking data is typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal obligations.

Contact Us

If you have any questions, concerns, or wish to exercise your data rights, please contact us at:

Email: privacy@bluesinthecity.co.uk

We aim to respond to all data requests within 30 days of receipt.